Taliouine Saffron: Red gold in search of structuring

If in a good dish, a smile is the best of spices, as the saying goes, the famous saffron of Taliouine delivers a secret of joy, and above all a way of living on a daily basis.This reflection is not surprising for this peaceful locality -located near Taroudant-, from which flows a flagship Moroccan product whose reputation crosses borders.However, although the Taliouine Label saffron has acquired global notoriety, it is certainly not safe from difficulties that are those of other agricultural sectors, notably in terms of structuring and commercialisation.Taliouine saffron, a crop with high potentialThe Taliouine zone is the centre of saffron production in the Kingdom. The Souktana cooperative has been operating there for ages, an emblematic structure and showcase for the sector in terms of commercialisation of this spice, but also of improvement of production quality.In a statement to th…