Five varieties from the region are the subject of an in-depth diagnosis: Promotion of local products in Fès-Boulemane

Five local products out of about twenty, identified by a study launched in 2010 in the Fès-Boulemane region, have just been the subject of an in-depth diagnosis intended to determine the improvements that could be made to the value chain, the marketing circuit and price formation.Falling within the framework of the implementation of the strategy for the promotion of local products, this diagnosis focused, according to the Regional Directorate of Agriculture, its initiator, on honey, capers, the olive tree of Outat Elhaj, Lmta and Azzaba, the Tafegight apple and the Chaari fig.This analysis has thus made it possible to detect a number of findings common to all the sectors studied, essentially the low level of processing, the poor quality of packaging and bottling, the lack of control over costs and sales techniques, the predominance of marketing within unstructured networks of trust and…