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About Zemamra

Zemamra is a Moroccan town in the El Jadida province, in the Doukkala-Abda region. It is located on the RN1 national road that...

News in Zemamra

Follow the latest news, projects, and official announcements from your ville.

News 14 Nov 2012 4 min read

"The commune must be assimilated to an SME and must therefore be managed as such"

- Located 75 kilometres from El Jadida, Zemamra intends to establish itself as a model for small and medium-sized towns.
- It first equipped itself with its strategic development plan, in partnership with civil society. And the new officials want to embrace a management mode based on professionalism.
- Mr. Belgchour, president of the city's elected council, explains the contours of this policy.
"The commune must be assimilated to an SME and must therefore be managed as such"
Le Matin: It has been nearly four years since you have been at the helm of the municipality, what are the projects you are working on?Abdeslam Belgchour:

It is certainly too early to talk about achievements, but we can already evoke a vision that allows covering a fairly satisfactory mandate. The approach is therefore important in our sense: no projects without serious studies and no planning without a participatory approach. And in addition to this, ensuring the symbiosis that must prevail between the elected council and the authorities, in the person of Mustapha Draiss, governor of the province of Sidi Bennour. Hence our first action, namely the development of a communal strategic development plan, in perfect partnership with civil society and approved by the council last October. Thanks to the communal council, economic units have been able to see the light of day on the main El Jadida-Safi road via Zemamra, within the framework of what is called "the business nursery". Thus, we have created jobs and supported young promoters, all this in partnership of course with the Ministry of the Interior.

What are the main axes of intervention?

There are four axes of intervention, namely urban upgrading, strengthening the economic fabric of the city, the architectural system, and the institution of the municipality (coordination, openness, and planning...).

And on the ground?

Up to now, we have already launched a dozen projects of an economic, social, cultural, and sporting nature... In terms of infrastructure, we have launched projects relating to the development of 70% of the urban upgrading programme of the city of Zemamra and it should be totally finalised by 2013. It concerns the development of the crossing of the city, the roads, the municipal land, as well as the industrial zone. The plan consists of a local socio-sporting complex and a covered multi-sports hall. Its implementation is also the fruit of a partnership between several ministerial departments and the authorities.

Your commune suffers particularly from the problem of street vendors. How do you plan to remedy this?

It is true, the problem of street vendors and the occupation of the public domain arises acutely at the level of the commune. We know perfectly well that this problem is directly linked to unemployment, which is why we have tried to solve it by various means. For example, the creation of kiosks allocated by drawing lots. The potential beneficiaries were chosen from among unemployed graduates. We also thought about the idea of itinerant merchants.

Each time, we choose a new location for the market, which is only held from 8 a.m. to 3 p.m., like what is done in Europe for example. In my opinion, the problem of the occupation of the public domain is very complex. Street vendors harm merchants who have charges to pay.

We have heard about a possible concession of the solid sanitation sector or private. What is it exactly?

As for the delegated management of solid waste, some consider that the commune can do without it, but on condition that it has the necessary machinery, the human element, and that it is ready to invest in the training of people who work in this sector.

Others think that if the commune does not have the means to offer a quality service, we must resort to the concession. The commune council is of this opinion. We will therefore decide to concede this sector to the private sector.

Ghandouri citizens have also noticed a change at the level of the commune administration. What changes have you made?

In fact, the commune must be assimilated to an SME and must therefore be managed as such, by valuing and empowering its staff, by establishing new rules of work, and by instituting procedures for control and speed of tasks executed. The commune staff very quickly understood, assimilated, and voluntarily adhered to this approach which today gives positive and encouraging results.

For example, birth certificate extracts are issued by computer system. It is the first commune to do so at the provincial level, the objective being to print all civil status documents by computer and hand them to applicants in less than 5 to 10 minutes.

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