Atlas Hospitality outlines its battle plan

The manager of the Barceló Saïdia hotel is throwing in the towel, withdrawing on tiptoe from the seaside resort of the Oriental. The Spanish group has put an end to the concession agreement binding it since 2009 to H Partners. This investment fund in tourism assets has now entrusted the management of this establishment to Atlas Hospitality Morocco. And it is this brand that will now market the hotel under the name: Oriental Bay Beach. "Our taking over of management in Saïdia meets several objectives," confides Kamal Bensouda, CEO of Atlas Hospitality Morocco (AHM). According to the CEO, "entering into the management of the former Barceló Saïdia comes to reposition the hotel on the markets and integrate it into its seaside and golfing environment". AHM intends to operate a change in the operating mode of this establishment by getting out "of the vicious circle of All Inclusive, deemed no…