When will there be an e-marketing strategy for the promotion of the destination?

What positioning for the Agadir destination on social media? The reflection seems still distant for the city's professionals. The current communication plan remains classic and hardly takes into consideration the role that information and communication technologies can play. Over the last two years, two initiatives have emerged. Let us note in this context the creation of a Facebook page and an electronic site. The current plan refers largely to promotional actions via participation in trade fairs, events, and various advertising spots, but what about ICTs? At a time when all studies confirm the rise in the use of the Internet as a source of information, promotion, and booking by international tourists, the destination suffers from a lack of reflection and vision in this context. The current Facebook page, set up by the Regional Tourism Council, brings together barely sixty people and l…