About Sefrou
Séfrou (in Arabic: صفرو) is a city in Morocco, located 28 km from Fès and 73 km from Boulmane, at the foot of the Middle Atlas, in the Fès-Boulmane region.
Established as a municipality since 1917, Séfrou was elevated to the rank of administrative centre of the new Séfrou Province on 1 January 1991.
Sefrou, in Amazigh, is Assefrou: As = place and efrou = hiding place. Therefore, it is the place of the hiding place. It is crossed by a river, the Oued Agay, or Assif N'Aggay in Amazigh, the river of the group or tribe that corresponds to the Ihinagene tribe, which is part of the Aït Youssi. This tribe is the indigenous population and owner of the Oued Agay area and Sefrou before the arrival of the Jews and Arabs in the 1st and 6th centuries. There is a waterfall within the city itself, which is among the many springs and waterfalls of the province.
The city is known for the Cherry Festival (Moussem of Heb Lemlouk).
The cherries of Sefrou and their festival have been renowned throughout the Kingdom of Morocco since 1920. Several organisations oversee and participate in the organisation of the cherry festival at the beginning of June each year. The cherry festival is not just a cultural activity; it is also an opportunity to exhibit and sell the different varieties of cherries grown in the oasis of Sefrou and its surroundings.
The festival lasts for three days (Friday, Saturday, and Sunday): days of dancing, singing, and parades under the presidency of the "Cherry Queen". She is selected from among the most beautiful candidate girls. In parallel, several sporting and cultural activities are organised.
