The Apple Festival, an opportunity to promote the sector

From the 23rd to the 25th of last October, the city of Midelt hosted, to the delight of visitors and professionals in the sector, the 2014 edition of the Apple Festival, an annual event dedicated to promoting the agricultural potential of the province in the field of fruit-bearing rosaceae, particularly the apple tree, a noble fruit with proven medicinal virtues. As usual, festival-goers attended musical evenings in a festive atmosphere and tasted the delights of the juicy apple that the region abounds in. For their part, arboriculturists displayed the varieties of local apples, the fruit of a whole year's work, and to provoke desire, commercial operators exhibited their agricultural equipment and machinery. To combine business with pleasure, the initiators of this third edition chose the theme: "Quality, standardisation and valorisation of the product for better marketing". A theme deb…