Tourism: the 2014-2017 action plan unveiled

The 2014-2017 Quadrennial Action Plan aims to be the fruit of a participatory consultation process. This involved all the tourism operators of the ochre city, in the aftermath of the signing of the Convention for the creation of the Regional Promotion Fund. The CRT thus sets the bar very high by counting in particular on 3.8 million tourists by 2018, the creation of 15,000 new jobs, the consolidation of Marrakech's leadership and the strengthening of its positioning as a destination for culture and holidays. With a view to concretising the strategic objectives of the said plan, the council has decided to focus on the promotion of the German and English markets due to the enormous potential they represent. Anxious to look more towards the German market, deemed “priority” as the leading tourist-generating market in the world, with more than 60 million per year, the CRT has implemented a b…