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About Essaouira

Essaouira (/ˌɛsəˈwɪərə/ ESS-ə-WEER-ə; Arabic: الصويرة, romanized: aṣ-Ṣawīra), known until the 1960s as...

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News 15 Aug 2012 3 min read

Ramadan and coolness boost the tourism season

Ramadan and coolness boost the tourism season

Under normal conditions, Moroccan and foreign tourists would have been bothered by the summer wind that is the exception in Essaouira; most of them shorten their stays, while others choose to brave the cool climate and the strength of the winds.

This season, and for two years now, this specificity—disadvantageous for some—has become an asset for everyone. Moroccans are unanimous about the mild nature of Essaouira's climate during the month of fasting. Compared to Marrakech or even Safi, Essaouira is the best destination for Moroccan tourists fleeing the torrid heat that prevails in the various regions of the Kingdom during this Ramadan.

The city still has a tourism product to propose and offer its visitors, especially Moroccans: its summer coolness, which makes the religious exercise of fasting less arduous compared to neighbouring cities where the temperature exceeds 50°C.

"Compared to Marrakech, I can say that Essaouira is a Ramadan paradise. The heat is infernal in the Ochre City; many people have had to break their fast due to a lack of endurance; one is thirsty all the time to the point that one rarely thinks of eating at night. In Essaouira, things are so different; the climate could not be more pleasant!" declared a visitor from Marrakech.

Most Moroccan tourists come from Marrakech, Béni Mellal, Khouribga, or Kelaat Seraghna, areas that could not be hotter this summer. Entire families have moved with everything necessary to spend the month of fasting away from home, in apartments booked in advance with prices varying according to the quality of the product.

"I rented an apartment for the whole month of Ramadan for 200 dirhams per night. I know it will cost me 6,000 dirhams for the whole period, but I still find the price incomparable to what I had to endure during the last Ramadan in Marrakech," a father from Marrakech confided to us.

The latter can consider himself lucky compared to others who paid more or were discouraged by the exorbitant prices imposed on them by greedy landlords and intermediaries.

"It's crazy what they are asking us for modestly equipped premises. We all know that the domestic tourism season is not at its peak because of Ramadan. I would rather go home than be ripped off by unreasonable people," says an indignant visitor from Béni Mellal.

Essaouira during Ramadan is even calmer, both day and night. Nothing like the restless nights of Marrakech or Casablanca. A true moment of piety, peace, and contemplation in a city bathed in coolness.

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