This festival is the fifth Moroccan cultural heritage inscribed on the UNESCO Representative List, after the cultural space of the Jemaa el-Fna square in Marrakech, the Moussem of Tan-Tan, the Mediterranean diet, and "falconry, a living human heritage".

The 95th edition of the Sefrou Cherry Festival will take place from 4 to 7 June, at the joint initiative of the provincial council and the "Hab Lamlouk" Association.

As usual, this festival which celebrates its third year of inscription on the UNESCO Representative List of the Intangible Cultural Heritage, foresees the participation of several foreign countries including the United Arab Emirates and France.

Organised in partnership with the Sefrou province, this cultural event, which has now become an unmissable meeting for folklore and popular art enthusiasts, will be opened by the torchlight retreat and brass band ceremony.

The organisers of this festival, considered the doyen of festivals in Morocco, have concocted a rich and varied programme, among others, artistic and musical activities to the great delight of visitors as well as round tables and conferences moderated by a panel of researchers and academics.

The highlight of the cherry festival is the coronation ceremony of "Miss Cerisette" 2015, marked by unprecedented parades, folk shows and open-air musical concerts.

Folk groups, concerts by popular Moroccan singers, fantasia shows, visual arts exhibitions as well as spaces dedicated to cooperatives in the region to market their local products in order to develop the regional economic dynamic, are on the menu of this major artistic event.

The Sefrou Cherry Festival is the fifth Moroccan cultural heritage inscribed on the UNESCO Representative List, after the cultural space of the Jemaa el-Fna square in Marrakech, the Moussem of Tan-Tan, the Mediterranean diet, and "falconry, a living human heritage".