Cherry Festival: A century of beauty

The oldest festival in Morocco is preparing to complete its first century of existence. The event crowned by the celebration of beauty will hold its 94th edition from 19 to 22 June in Sefrou under the High Patronage of His Majesty King Mohammed VI. Besides this royal solicitude of which the initiators are proud, this edition is considered the second after the inscription of the festival as Intangible Cultural Heritage of Humanity with UNESCO. "This great cultural, tourist, and economic event sees its success and influence strongly enhanced thanks to these two distinctions," they congratulate themselves. The success of the Cherry Festival also draws its strength from a vast popular adherence and from the participatory and partnership approach that accompanies its organisation. Moreover, all local actors, the municipality, the "Les Cerises" association, provincial and local authorities, e…