Rural tourism, a sector to be valued

Alongside conventional tourism, Marrakech with its rural hinterland is the region best placed to attract a large number of visitors interested in ecotourism, adventure and educational travel. An essential sector of the national tourism offer alongside seaside and cultural tourism, rural tourism remains, however, dependent on the responsible, solidarity-based, fair and sustainable aspect. In this context, many professionals believe that this sector is still struggling to establish itself and that the multiple assets and untamed landscapes that the region abounds with are not exploited to good use, despite the enthusiasm of certain clienteles for this type of tourism, notably the French and the English. The tourist eager to discover the assets of the rural world is eager today to get involved in sustainable development, to contribute to the protection of the environment and to provide sup…