A boost for tourism SMEs

This meeting, chaired by the Minister of Tourism, Lahcen Haddad, was an opportunity to look into the competitiveness of tourism companies, which remains largely dependent on the modernisation and improvement of the tourism product. Emphasis was also placed on upgrading these tourism SMEs so that they are in line with the needs of the global market. This adaptation effort necessarily involves the consolidation of the product, its diversification, and the strengthening of its positioning. The various speakers were unanimous in stressing that quality is a basic factor in the modernisation of the company and in highlighting the importance of SMEs in the economic fabric. Afterwards, the professionals followed the presentation of the two support mechanisms for tourism SMEs, which are "Moussanada Siyaha" and "Renovotel 3", which are intended to accompany companies in their process of upgrading…