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Agadir is a vibrant coastal city in southwestern Morocco, renowned as the country's premier seaside resort. Rebuilt after the...

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News 11 May 2012 3 min read

Tourism: Recovery is too hard!

The distribution of arrivals and overnight stays during the month of April 2012, by main markets, revealed disadvantageous performance for the destination.
Tourism: Recovery is too hard!
Is this the beginning of a recovery? Tourism activity saw a slight increase during the month of April 2012. This slight increase of +1.93% was recorded in terms of overnight stays compared to the same period in 2011. Nevertheless, the number of overnight stays is far from following the upward arrow. The destination recorded a drop of around -8.31% in this sense. Admittedly, some markets are still saving the day, but the destination's classic markets are far from giving good results. Indeed, the only markets to hold up in the face of this collapse and having recorded an increase are Saudi Arabia with +60.22% in arrivals and +86.90% in overnight stays as well as the national market with +28.28% and +22.81%. Let us note in the same framework an increase of +15.52% in arrivals for the Spanish market. However, the wind of recovery is not blowing on all the destination's markets. Indeed, the…

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