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Agadir (a word meaning "fortified collective granary" in Tachelhit, in Arabic أڭادير) is a city in southwestern Morocco,...

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News 11 May 2012 3 min read

Tourism: Recovery is too hard!

The distribution of arrivals and overnight stays during the month of April 2012, by main markets, revealed disadvantageous performance for the destination.
Tourism: Recovery is too hard!

Is this the beginning of a recovery? Tourism activity saw a slight increase during the month of April 2012. This slight increase of +1.93% was recorded in terms of overnight stays compared to the same period in 2011. Nevertheless, the number of overnight stays is far from following the upward arrow. The destination recorded a drop of around -8.31% in this sense. Admittedly, some markets are still saving the day, but the destination's classic markets are far from giving good results. Indeed, the only markets to hold up in the face of this collapse and having recorded an increase are Saudi Arabia with +60.22% in arrivals and +86.90% in overnight stays as well as the national market with +28.28% and +22.81%. Let us note in the same framework an increase of +15.52% in arrivals for the Spanish market. However, the wind of recovery is not blowing on all the destination's markets. Indeed, the fall in performance recorded at the level of the destination's source markets continues even more strongly. The distribution of arrivals and overnight stays during the month of April 2012, by main markets, revealed disadvantageous performance for the destination. Indeed, the Italian market experienced a decrease of -54.63% in arrivals and -75.39% in overnight stays, notably due to the closure of the "Valtur" club. The same observation for the Polish market which recorded a drop of -22.81% in arrivals and -16.14% in overnight stays. Let us note that the Belgian market also recorded a drop of -16.75 and -30%, while the statistics of the French market revealed a drop of -16.69 and -24%. Same observation for the German market which experienced a drop of around -13.62 and -10.75%, the British market -5.62 and -3.44% and the Russian market which also recorded a decrease of -53.56% in overnight stays. This being said, the average length of stay during the month of April 2012 saw stagnation, at 4.22 in 2012 compared to 4.69 in 2011. The average occupancy rate in classified hotels in the city of Agadir during the month of April 2012 also recorded a drop of -10.98, i.e., 45.21% in 2012 compared to 50.78% in 2011. Furthermore, the analysis of the cumulative arrivals and overnight stays recorded in classified hotels in the city of Agadir during the first 4 months of 2012 compared to 2011 reveals a drop of -7.32% in terms of arrivals, i.e., 236,663 visitors received in 2012 compared to 255,349 in 2011; overnight stays also saw a drop of -16.06%, i.e., 1,163,810 overnight stays in 2012 compared to 1,386,490 in 2011. Thus, the distribution of cumulative arrivals and overnight stays during the first 4 months of 2012 by main markets reveals an increase at the level of the markets of Saudi Arabia respectively of +87.74 and +89.09%, Spanish of +16.65 and +6.59%, the national market +7.75% in arrivals; the Russian market also recorded an increase of +37.22% in overnight stays. Let us underline that the first months of the year 2012 saw the regression of several markets, notably Italian with a decrease of -69.38% in arrivals and -72.29% in overnight stays, Dutch respectively of -25.52 and -22.87%, French -20.17 and -23.76%, Belgian -16.09 and -20.47%, German -12.79 and -11.53%, Polish -8.36 and -24.23%, and British of -3.07 and -2.33%. This being said, the average length of stay during the first 4 months of the year 2012 recorded a drop, i.e., 4.92 in 2012 compared to 5.43 in 2011.

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