Today, the second act of this event is taking place from 17 to 21 September with always one ambition: to be better than the past edition. The farm of the Tadla Breeders' Association houses this exhibition, whose exhibition area extends to 7,700m2 for a total of exhibitors divided into five different poles which are the institutional and sponsorship pole, the livestock pole, the competition pole, the services, products, and livestock equipment pole, and finally the machinery pole.
If the Sideta, this unmissable meeting of the start of the school year, was able to attract 80,000 visitors during the first edition, it intends to attract a little more this year (100,000). To do this, the Exhibition counts on the richness of the programme prepared on this occasion. Animal presentations, competitions, technical innovations, business meetings, professional entertainment, and conferences are at the heart of agricultural news.
The Exhibition has not emptied, and the public, invited for free, who arrived in large numbers from the first day, was enchanted by it. This made the joy of the exhibitors who, unanimously, declared: "the atmosphere is good, the professional public is present, and we were able to make qualified contacts". Besides the valorisation of the riches of the livestock sector and animal sectors at the national and international scale, "this Exhibition will see the exhibition of the latest technical and technological innovations in terms of management and mechanisation of livestock activities," made known the President of the Exhibition, Abderrahim Chatbi. Installed in the Tadla-Azilal region, the national cradle of the largest beef breeds, the Sideta is an exceptional showcase of Moroccan livestock. Said region is not limited to a simple organisation of an Exhibition but it contributes actively to the success of the Green Morocco Plan.
The latter places the livestock sector as a sector with high development potential. Tadla-Azilal contributes actively to the Moroccan economy. Thanks to its livestock estimated at 2,684,000 heads, the region produces annually up to 210 million litres of milk (19% of national needs) and produces 41 million tonnes of meat per year. It is thus that the GMP relies largely on this region and aims for significant development of milk production by increasing production from 1.8 billion litres in 2009 to 5 billion in 2020. For red meats, production should reach more than 500,000 tonnes in 2020.
Crowned with the success of the first edition, the Sideta, in its second appearance, revealed the enormous socio-economic potential of the Tadla-Azilal region and its livestock sector. It has also contributed to filling the needs of this sector and this region in terms of events but also in terms of image by claiming its rights to visibility.
