Cherries in the service of local development

The meeting, organised under the banner "The Aïn Leuh Cherry: Securing production, a prerequisite for sustainable territorial marketing", aims to promote cherry cultivation, offer a space for dialogue and exchange for participants to debate the constraints hindering its development, enhance the cultural and tourist assets with which the commune of Aïn Leuh is endowed, and highlight the role of cherry cultivation in the development of the Ifrane province. In a statement to MAP, the president of the "Anarouz" Association of cherry producers, Mimoun Boutaarit, explained that the meeting is intended as a space for the exchange of ideas and experiences between professionals and the various stakeholders interested in the development of cherry cultivation in the region, specifying that the event aims to encourage farmers to replace low-profit crops such as cereals (wheat, barley) with cherry c…