Carried out under the control of the manufacturer, the new infrastructure will allow Porsche Morocco to offer its customers a service that reflects the brand.
It is modern, it is imposing and it is beautiful. The new Porsche Casablanca centre, located on the coastal road at Aïn Sebaâ, has been operational for a few days.
Located in the continuity of the Audi-Volkswagen showroom, the new site perfectly meets the concept and requirements of the manufacturer in terms of design, ergonomics and sustainability.
With its total area of 4,538 m², including 700 m² of exhibition space and 2,060 m² of technical workshops, it is equipped with an imposing urban facade. The new infrastructure uses steel and is distinguished by an elegant standardisation of colours. The glazed part of the facade is characterised by the omnipresence of an aluminium cladding. The interior offers a subtle play of shadows, light and transparencies highlighting the vehicles on display. "The new Porsche Casablanca centre, built under the control of the manufacturer, will allow us to work correctly," indicated Loïc Roix, brand director.
The exhibition hall allows for the showcasing of all the brand's models. It also allows for offering visitors appreciable quality and comfort of reception.
The after-sales service is not left out. The latter has also been brought into compliance with the latest international standards of the brand and now integrates a quick reception system. To accompany the material investments made, the entire Porsche Morocco team has benefited from specific training provided by Porsche Germany. Thus, dedicated mechanics have followed the "Zertifizierter Porsche techniker" training modules which allow for guaranteeing the highest standard of quality, whether in the preparation or maintenance of the vehicle. "Two technicians have also obtained the 'Gold' level, the highest grade of international certification from Porsche World," affirms Loïc Roix.
According to the management of Porsche Morocco, this major investment (60 million dirhams) is part of the long history of Porsche in Morocco, through the Centrale Automobile Chérifienne (CAC). "Morocco is an emerging market for the brand. More than 200 vehicles were sold in 2013. 2014 was a year of decline due to the impact of the luxury tax," indicates Roix, who stresses that 2015 is looking better with more than 35 vehicles sold at the end of March 2015. During the current year, several products, which are likely to boost sales on the national market, are expected. These are the declination of the GTS version across the entire range, the introduction of the ultra-sports GT3RS, GT4, Boxter Speeder, Cayenne Turbo S as well as exclusive versions like the Panamera exclusive series. Models that will shine in all their splendour in the new Porsche Casablanca Centre.
