In the hollow of the Anti-Atlas mountains stands the small town of Tafraout with pride. Before it, nature has ingeniously offered with altruism what it has of most beautiful.

This small town located 108 km south of Agadir depends administratively on the province of Tiznit. The Tafraout circle occupies an area estimated at 1,618 km² for a population of approximately 28,000 inhabitants. And it is in the heart of the Ammeln valley that Tafraout has managed to beautifully find its place in a basin of pink granite, famous for its colours and its gigantic shapes that leave the spectator perplexed. This is to say to people who are used to visiting the different regions of Morocco, you are this time in a town in its own right. The call of the fresh air offered graciously by this small town seizes you from early morning and does not let go, so much does this embrace animate and dazzle.

Tafraout, through its unique beauty, has decided to thumb its nose at all the prejudices that believe it is not worth the detour. Following the recent inauguration of the Marrakech-Agadir motorway, access to Tafraout has become easier. It is true that from Agadir, the road becomes more winding but it offers the possibility of contemplating a landscape where the ochre earth marries secretly with the greenish argan tree.

The beauty of the road is only the preamble to a work that will thrill poetic souls who can drink their fill of the palm groves that shelter argan trees and plantations of almond and olive trees. Moreover, it is not by chance that the almond festival is specifically organised in Tafraout. The town is very well known for this festival which is held during the flowering of the almond trees (February-March) and which attracts a significant number of Moroccan and foreign visitors. Although the last few years have been marked by drought, the festival has returned in recent years to this ancestral tradition to honour the almond tree, the mascot tree of the region. From this fruit, the inhabitants make products as one finds nowhere else. The most famous of these products remains Amlou, a mixture of roasted and ground almonds based on argan oil. It is one of the favourite specialities of the Tafraoutis and occupies a special place on tables, at breakfast and at tea time.

To return to the festival, it is not the only thing that makes Tafraout famous. The town is also renowned for containing houses with architecture specific to the region and the Berber style, made with concrete and rammed earth.

In fine, far from the clichés that point fingers at small towns by minimising their role, Tafraout imposes through its own assets that it is unique. And for anyone who has not yet had the chance to visit it, it is time to take a leap. Tafraout will welcome you with a "Berkat" and will thank you with a "Tanmirt".