Invest more in the Kingdom. That was the watchword given to American businessmen on Monday 11 March in Rabat during the 2nd edition of the Moroccan-American conference on business development. Organised by the diplomacies of both countries, the Moroccan employers' association and the American Chamber of Commerce, this meeting aimed to highlight Morocco's assets, notably its economic and political stability. Assets that make the Kingdom an "important" platform for American companies and for sub-Saharan Africa. And this is precisely what Harris Mehos, director at the Overseas Private Investment Corporation (OPIC), affirmed: "Morocco, which is achieving significant growth rates, offers real growth potential for American investors and constitutes an ideal platform for their integration into Africa," said Mr. Mehos. Speaking during a session under the theme "Exploring joint initiatives for economic development in Africa, through concrete projects," the American official stressed the involvement of OPIC in encouraging American small and medium-sized enterprises (SMEs) to invest in Africa. For his part, Nizar Baraka, president of the Economic, Social and Environmental Council (CESE), confided to the MAP that Morocco "can constitute a hub for Africa and for American companies," adding that the conventions signed with sub-Saharan countries can be opportunities offered for Moroccan companies and Moroccan-American joint ventures. In this context, he recalled that Morocco is one of the only African countries to have signed a free trade agreement with the United States, specifying that this agreement constitutes a real window of opportunity to boost Moroccan exports. For his part, the director general of Casablanca Finance City, Said Ibrahimi, insisted on Morocco's commitment to the economic integration of the African continent, insofar as it ensures logistical connectivity for about 30 African countries. Mr. Ibrahimi highlighted the role played by his financial institution as a "multi-business hub" offering an exhaustive economic system that supports business groups and financial and non-financial multinationals. As for the director general of Attijariwafa Bank, Ismail Douiri, he reviewed the potential that Morocco abounds with, notably qualified human resources, a diversified economy oriented towards services and an attractive business environment for foreign investors.