Tourism: the high-end Russian market in the crosshairs

The ochre city is multiplying charm operations in order to conquer new high-end tourist markets. The empire of the tsars seems to interest Moroccan professionals more and more.A delegation of Russian-speaking travel agencies and tour operators stayed recently in Marrakech as part of a workshop intended to promote high-end national tourism and to help discover the Kingdom differently.This event brought together representatives of 29 travel agencies and tour operators, including 25 from Russia and the rest from Ukraine, in addition to about twenty Moroccan professionals specialising in the high-end sector, notably managers of five-star (and above) hotel establishments and Regional Tourism Councils (CRT) of Marrakech, Agadir, Casablanca, and Tangier. This workshop was an opportunity for Moroccan professionals to present the national luxury tourism product in all its forms and to review the…