ASTA officials on a scouting trip

A delegation from the American Society of Travel Agents (ASTA) stayed in Marrakech from 27 to 30 October as part of a scouting trip for the holding of the Association's annual "Destination Expo" Congress scheduled from 26 February to 1 March.During their stay in the Ochre City, the ASTA officials were received by the Wali of the Marrakech-Tensift-Al Haouz region, Abdessalem Bikrate, in the presence of representatives of the Moroccan National Tourist Office (ONMT) and the Regional Tourism Council (CRT) of the city. The Association, which has some 7,000 travel agencies generating 17 billion dollars in turnover, chooses a different destination each year to hold its congress, during which 600 of its members exchange with local tourism professionals, generate business opportunities, and immerse themselves in the product to better present and sell it to their clients.At the end of this prospe…