The city of Boujdour will host the International Marketing Days, the proceedings of which will take place from February 19 to 26, 2012, under the theme: "Contribution of marketing major projects to the development of regionalisation and autonomy in the Moroccan southern provinces: benchmarking international experiences".

The supervision of this event will be provided by more than 52 marketing professors, including 42 foreign professors. 298 students, including 152 foreigners, will be mobilised and supervised by their professors, both in terms of surveys and processing, as well as in terms of analysis and recommendations. Furthermore, more than 30 students of different African nationalities (Congo, Ivory Coast, Rwanda, Cameroon, Equatorial Guinea, among others) are actively participating in the project and within its various commissions. The expected objectives of organising this event are:

-* to allow more than 300 students to organise and facilitate, through specific commissions (relations with professionals, sponsors, and the media, workshops, communication materials, logistics, order), cultural and scientific days on a subject that is part of their compulsory education;

-* to allow the 70 selected students to facilitate the various interventions;

-* in the interest of future recruitment, to enhance the image of our students among our partners in the socio-economic environment.

In this capacity, this edition wishes to demonstrate that the mastery of the use of marketing techniques in university education, combined with in-depth pedagogical reflection, allows for the dissemination of knowledge and skills and the amplification of the influence of managerial culture in the company.