It is under the theme of "Contribution of the marketing of major projects to the development of regionalisation and autonomy in the Moroccan Southern provinces: benchmarking of international experiences" that students from the Faculty of Legal, Economic and Social Sciences of Cadi Ayyad University in Marrakech will organise the 3rd International Territorial Marketing Days in Boujdour. This event, which is the third of its kind in the Saharan provinces, will take place from February 12 to 19. It will be led by more than 300 students divided into specialised committees who will have to debate this issue with professionals, sponsors, and the media.

These committees will also have to deal with communication materials, logistics, etc.

These cultural and scientific days, focusing on a subject that is part of their school curriculum, will allow for the selection of the 70 students who will have to lead the various workshops.

In a press release, the organisers indicated that seven Moroccan universities will take part in this edition. Scientific supervision will be provided by more than 52 marketing professors, including 42 foreigners. 298 students, including 152 foreigners, who will be supervised by their professors, will have to deal with surveys, processing, analysis, and recommendations. A group of more than 30 students of different African nationalities (Congo, Côte d'Ivoire, Rwanda, Cameroon, Equatorial Guinea, etc.) will participate in the project, within the framework of the various committees. "It is above all a pedagogical exercise for the students, who ensure its complete organisation, with the help of training managers and professionals. It is also an opportunity to reflect and discuss sector issues with specialists and professionals, to share knowledge, and to submit new ways of working related to these issues," the press release specifies. This event constitutes an opportunity for students and non-marketers, allowing them to develop their knowledge in different sectors of activity related to this discipline. Among the objectives of this edition is to demonstrate that the mastery of marketing techniques in university education, combined with in-depth pedagogical reflection, is one of the best ways to disseminate knowledge and skills, and to amplify the influence of managerial culture in the company.