The Spanish club FC Sevilla, representing La Liga, joined award-winning chefs and business leaders in Agadir on Sunday to promote Spanish culture as part of the LFP's World Challenge programme.

The Iberian club took part in this promotional operation dubbed "The Spanish Experience" before meeting the Hassania Union Sport (HUSA) club in the evening (7:00 pm) at the Grand Stade d'Agadir.

Players and representatives of FC Sevilla attended this event, initiated at the beginning of the week by the Spanish Institute for Foreign Trade (ICEX), with the aim of projecting the image of Spain and La Liga internationally, while illustrating the country's values with a view to creating opportunities for commercial and cultural partnership.

Participants in this event had the opportunity to exchange and share their experiences with Spanish chefs who prepared a traditional paella and a main course.

Created in 2014 by La Liga with the support of the Spanish government, the Higher Sports Council and ICEX, the LFP World Challenge programme has become a global event with 30 football and business events and more than 250,000 spectators.