Conference at ENCG Settat: The mystery shopper in Morocco

A group of students in the Master's programme for Marketing and Commercial Action at the National School of Commerce and Management (ENCG) in the city of Settat is organising a conference under the theme "Improving services and promoting excellent packaging: Quality within Moroccan companies". This conference will take place in the school's grand amphitheatre this Thursday, 20 December, at 15:30.It is within the framework of their end-of-semester project in service marketing that these students had the idea of organising a conference whose theme will focus on their company report: "The mystery shopper in Morocco". Given that this practice has been in vogue in recent years in the world of services, it goes without saying that it is important to report on the importance of this new competitive advantage within companies in the tertiary sector.Mystery shopping services consist of mobilisin…