The 11th edition of the Tourism Assises will be held on Monday, 29 September 2014 in Rabat, at the initiative of the Ministry of Tourism and the National Tourism Confederation.

Objective: to take stock of the progress of Vision 2020 and the main achievements over the last four years. The work of the 11th Tourism Assises will focus on two main themes: "the emergence of tourist territories" and "financing and investment in the tourism sector"

Particular emphasis will be placed on the challenge of developing eight competitive and complementary tourist territories with clear positioning, offering a good balance between seaside-dominated destinations, cultural destinations, and nature destinations. The implementation of a targeted product strategy allowing for the emergence of a diversified and high-quality tourism offer that meets the needs of tourists will also be debated.

This international event will bring together the public sector and national and foreign private tourism operators in a framework of exchange and consultation. The edition this year will see the participation of several high-level foreign figures such as the Secretary-General of the World Tourism Organization (UNWTO), the Spanish Minister of Industry, Energy and Tourism, the Tunisian Minister of Tourism, as well as international tourism operators.