Tourism: the ONMT bets on Fès and Ouarzazate to seduce international markets - Industrie du Maroc

The Moroccan National Tourism Office (ONMT) has just unveiled two ambitious recovery plans to reposition Fès and Ouarzazate on the global tourism map. Named “Shining Fès” and “Rising Ouarzazate”, these measures aim to give momentum to two iconic destinations of the Kingdom through a targeted, innovative approach co-constructed with local actors.
“The ONMT is deploying a reconquest strategy to reposition two heritage jewels, namely Fès and Ouarzazate,” the Office highlights in a press release.
“The ONMT is deploying a reconquest strategy to reposition two heritage jewels, namely Fès and Ouarzazate,” the Office highlights in a press release.
Fès: heritage, gastronomy, and craftsmanship at the heart of the recovery
The “Shining Fès” plan is structured around three major axes: media visibility, collaboration with tour operators, and air connectivity. In terms of content, several audiovisual…