The Moroccan National Tourism Office (ONMT) has unveiled two strategic recovery plans aimed at repositioning Fès and Ouarzazate as premier tourist destinations in international markets. Named “Shining Fès” and “Rising Ouarzazate” respectively, these programmes are part of a post-pandemic tourism reconquest logic,
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20 May 2025
1 min read
Tourism recovery: the ONMT launches the “Shining Fès” and “Rising Ouarzazate” plans
The Moroccan National Tourism Office (ONMT) has unveiled two strategic recovery plans aimed at repositioning Fès and Ouarzazate as premier tourist destinations in international markets. Named “Shining Fès” and “Rising Ouarzazate” respectively, these programmes are part of a post-pandemic tourism reconquest logic,
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