The Canadian Ambassador and economic operators aim to boost their cooperation

What are the development and cooperation potentials between the SMD region and Canada? This question was on the agenda of a meeting between Sandra McCardell, Canada's Ambassador to Morocco, and economic operators from the region. Hosted recently at the International University of Agadir (Universiapolis), this initiative, born from a Canadian-Moroccan cooperation dating back nearly a quarter of a century, was spearheaded by the university's professionals. Boosting cooperation is now a priority for both partners. The commercial strategies of both countries thus aim to create new exchange opportunities. Consequently, one of the pillars of these strategies tends towards leading to a bilateral free trade agreement. "One of the priority axes of these strategies concerns the conclusion of a bilateral free trade agreement that includes an ambitious programme of trade negotiations aimed at ensur…