Commerce: Casablanca hosts the first international edition of the franchise exhibition

The Moroccan Franchise Federation organises, at the Casablanca International Fair, the first edition of Franchise exhibition Morocco.
This event, which will take place from February 12 to 14, marks the opening of the domestic market to international networks, in a sector in strong growth.
Note that its turnover exceeds 20 billion dirhams with an annual progression of 25% for 15 years.
Some 100 exhibitors and more than 10,000 visitors are expected at this exhibition where conferences and exchanges are planned, aiming to strengthen the establishment of new brands and to position Morocco as a regional hub for franchising.
Every week, a great guest deciphers the challenges of the Moroccan economy.