Contacted on the occasion, Ms Essallami El Aazza spoke of "Dar El Janoub", an exhibition point for women from Sahara cooperatives, where they can display and sell their local products. But also, to make known the efforts made by women artisans in terms of dexterity, creativity, and innovation, to recognise the work of cooperatives, and to value and appreciate the values of natural products and handicrafts. "Instead of going to these remote regions to buy their products, we brought them closer to the customers. For Ms El Aazza, this house is a finality with a social, apolitical objective, on the part of a group of people jealous of their heritage. And out of love for the homeland, it was necessary to bring the eastern Sahara and the southern Sahara closer to the capital, and thus allow for cultural mixing. These are regions that are certainly remote, sometimes different, but which all have a rich, diversified heritage that is at risk of extinction. The president of the House of the South aims to reach customers from across the Atlantic but also for this model to be transferable and generalised in other cities of the Kingdom. For better promotion of heritage and the valorisation of Sahrawi culture, "Dar El Janoub" offers customers, on-site or on the internet, selected products from different regions. From a social point of view, recalls Ms El Aazza, it is a way to encourage and help cooperatives, in order to develop their products, promote them, and sell them in several large cities in Morocco. Especially since they have very similar traditions.

All Sahrawi heritage is represented at the House of the South, that of Errachidia, Zagora, Ouarzazate, Oujda, Figuig, Laâyoune, Dakhla, Aousserd, Boujdour, Smara, Guelmim, Tan-Tan, Tata, and Assa-Zag.

To be more effective, the Moroccan Foundation for Sahrawi Heritage is contracting partnerships with ISESCO, in terms of training, supervision, strengthening, and development of the work of women artisans. An objective that goes in the continuity, in the sustainability of the achievements, and for better productivity. Other partnerships with international organisations are underway.

The "House of the South" is the first space dedicated to the presentation of traditional products from the southern and eastern Sahara. Its mission is to value and preserve Sahrawi heritage and to raise it to the level of effective contribution to economic and social development.

Its creation falls within the framework of the objectives of the Foundation and a certain number of stakeholders for the implementation of the provisions of the Constitution and Royal directives, relating to the preservation of the Hassani language and Sahrawi culture as an integral part of Moroccan cultural identity alongside Amazigh and Arabic.

Even if it is the desert, specialists rely on the richness of the soil and innovations. This is why we find, in addition to artisanal products, several organic products. Among the products displayed, there are several derivatives of cactus ("sebbar"), derived from the pad, seeds, or flower. All parts of the cactus are used for the manufacture of oils or remedy gels. They sell "daghmous", prickly pear seed oil, cactus oil, natural soap, date jam, cactus jam, toulali couscous, khoumasi couscous based on 5 cereals: wheat, flour, corn, barley, organic henna without pesticides or fertilisers, butter from goat's curdled milk, camel "Khlia", products derived from camel hump fat... Products attested by specialists as natural remedies.

Several exhibitors displayed their work during the opening. An exhibitor, Ms Chaibi Fatima, President of the women's association "Insaf" for Development, Mutual Aid, and the Environment, from Errachidia, exhibits natural products, essences of oregano, roses, face mixtures based on flax and cloves, "rhassoul", "souak", "khol", tea mixed with date pits, date juice, and tea herbs. This shows the diversity of the Sahara flora and the difference with local products from the Rabat region. The "Insaf" association has been in existence for ten years, evolving in the preparation and sale of natural products. For Ms Chaibi Fatima, "Dar El Janoub" is an open door for cooperatives, an opportunity in terms of communication between the different regions of Morocco, but also in terms of marketing. Because cooperatives and associations only had exhibitions as a point of sale.