The visit of travel agents and journalists to Marrakech follows the signing in 2015 in Munich of a tripartite convention aimed at increasing Morocco's market share from Germany.

An important German delegation composed of 360 travel agents and 40 German journalists is currently visiting Marrakech, at the initiative of the Moroccan National Tourism Office (ONMT), the German group FTI and Atlas Hospitality.

This visit follows the signing in 2015 in Munich of a tripartite convention aimed at increasing Morocco's market share from Germany.

In a statement to MAP, the ONMT delegate in Germany, Karim Harouchi, stressed that this German tour operator, which represents 8% of the tourist volume in Morocco, operates in Germany, Austria, Switzerland, France, England, Russia and the Scandinavian countries, noting that the objective of this visit is to promote the Morocco destination on the German market and to reposition the city of Agadir as a seaside tourist destination.

He further indicated that German tourists prefer sunny seaside cities, adding that the ONMT has been able, for a long time, to reposition the city of Marrakech on the German market, with about 80,000 German tourists between 2014 and 2015.

For his part, the representative of Atlas Hospitality, Abdelhaq Chahli, noted that the goal of this visit is to highlight the tourist and cultural assets that the cities of Marrakech and Agadir abound with and to promote these destinations on the German market.

He also noted that this visit, which will continue until 19 March, will allow the German delegation to learn about Morocco's tourist potential, namely tourist establishments, monuments and tourist sites, beaches, cultural diversity and hospitality.

The German market is the second tourist market for Morocco alongside England, with 120,000 German tourists during 2015.

After Marrakech, the German delegation will pay a visit to Agadir.