This meeting, intended for women business leaders in the region, but also for women with projects, was an opportunity to present this product which aims to encourage female entrepreneurship, through support for financing. Fatima Bennani Hasnaoui, secretary general of AFEM Fez, explained on this occasion that the "Ilayki" product essentially aims to help women create their own businesses and consequently to flourish. "When a woman is financially autonomous, she is a fulfilled mother and wife, capable of self-managing in every sense," she added. The "Ilayki" product, which was launched on the occasion of International Women's Day, 8 March, focuses on the development of a specific offer for the financing of businesses promoted exclusively by women, through a preferential guarantee of bank loans. This product, which concerns bank loans dedicated to business creation projects whose amount does not exceed 1 million DH, presents a preferential guarantee of 80% and touches on all sectors of activity, with the exception of real estate development and deep-sea fishing. This meeting also constituted an opportunity for the CCG and the AFEM to present to women business leaders the other guarantee and co-financing products put in place by the CCG to give an impetus to private initiative by encouraging the creation, development, and modernisation of businesses.