By creating the Charter of Responsible Tourism, Morocco commits to making tourism an "instrument of peace and international understanding".
"Tourism is first of all a bridge between peoples and civilisations, an act of human and cultural mixing and an assumed openness to the other and to modernity. A clean and responsible tourism, because it is respectful of man, nature, the environment, and the rules and laws that govern the sector." His Majesty King Mohammed VI has made tourism one of the national priorities with a clear orientation: responsible tourism. The "Vision 2010" plan provides for the measures and precise actions allowing the objective of a tourism playing its full role in the development of the country to be concretised. Among the numerous initiatives, figures the Moroccan Charter of Responsible Tourism, of which here are some extracts:
Respect for Values
"The actors of tourism development themselves must pay the necessary attention to the traditions and culture of the regions and populations."
Respect for cultural wealth
"Tourism activity must be conceived in a way to allow the monitoring and flourishing of traditional cultural, artisanal, and folkloric productions, and not to provoke their standardisation and impoverishment."
Respect for the environment
"It is the duty of all actors of tourism development to safeguard the environment and natural resources in the perspective of healthy, continuous, and sustainable economic growth, capable of equitably satisfying the needs and aspirations of present and future generations."
Respect for childhood
"The exploitation of human beings under all its forms, notably sexual, and especially when it addresses children, undermines the fundamental objectives of tourism and constitutes the negation of it."

To remember
Morocco advocates a tourism of respect in a vision of sustainable and ethical development.
Download the responsible tourism charter (pdf)