On the occasion of the Ashura festival, the Attijariwafa bank Foundation organised a festive event, marked by awareness-raising activities, for 1,559 children from 34 preschools in the Sidi Moumen district. The objective of this event was to promote the Ashura festival, which is an integral part of Moroccan traditions, and thus create a fun atmosphere where children could participate, in a climate of sharing and exchange, in manual and artistic activities. It was also a question of making children aware of the dangers of certain practices that accompany this festival.

The organisers also had the ambition of allowing parents to discover their child's school environment in order to familiarise themselves with the school. During this day, toys were offered to the children. The schools concerned by this action are beneficiaries of the preschool education support project implemented jointly by the Attijariwafa bank Foundation and CARE International Morocco. This three-year project (2013-2015) targets a total of 40 schools located in the Sidi Moumen district and benefits 2,000 children aged 3 to 6. Through this event, the Attijariwafa bank Foundation reaffirms its involvement and commitment to actions carried out within the framework of preschool development in Morocco.