Achraf Hakimi at the heart of the COPAG ecosystem

It was as an ambassador for the Jaouda brand, of COPAG, that Achraf Hakimi travelled to Taroudant for an immersion in the heart of the cooperative's ecosystem. This visit marks a new stage in the relationship between the player and COPAG-Jaouda.
The Moroccan international was able to meet the cooperative's employees, discover its operations, and measure the progress made since its creation. A highlight of the day was the meeting with the children of the families of farmers who are members of the cooperative.
The latter brings together more than 72 organisations, including women's cooperatives, as well as nearly 24,000 farmers and breeders.
Created in 1987, COPAG has built an integrated model ranging from agricultural production to processing and marketing, structured around several sectors: citrus fruits, early vegetables, milk and dairy products, red meat, and poultry farming.
Every we…