Achraf Hakimi, back to his roots in Taroudant - FAMILLE ACTUELLE

As a Jaouda ambassador, Achraf Hakimi visited Taroudant for an immersion in the heart of COPAG, featuring meetings with farmers, exchanges with staff, and moments of sharing with children from rural areas.
Far from the stadiums, the Moroccan international discovered the behind-the-scenes of the cooperative, from the farms of member breeders to the production units. A journey that allowed him to gauge the collective work behind Jaouda products.
A highlight of the visit, his meeting with the children of farming families placed transmission at the centre of the exchanges. Hakimi shared his journey and reminded them of the importance of hard work and perseverance to achieve one's ambitions.
Created in Taroudant in 1987, COPAG now brings together more than 72 cooperatives and nearly 24,000 farmers and breeders. This visit thus gives the partnership with Jaouda a human dimension, rooted in th…