Capitalising on a renewed tourist offer: Saïdia Mediterrania conquers new markets

The resort had a season that confirms its rise on the Moroccan Mediterranean. Saïdia Mediterrania confirms its rise. The significant increase in visitor numbers during the summer season, the arrival of new international operators, and the strengthening of its attractiveness to French clientele… All these elements are now injecting new momentum into the resort. Between market diversification, enrichment of the tourist offer, and recognition of the quality of its development, Saïdia is thus consolidating its achievements and already preparing for the next seasons. «Summer 2026 will have been one of opening for Saïdia Mediterrania. Visitor numbers sharply up, growth in French clientele thanks to new partnerships, renewed offer: the resort had a season that confirms its rise on the Moroccan Mediterranean,» we learn. It is specified that «August confirmed the season's momentum. In the Saïdia tourist basin, the occupancy rate of classified accommodation establishments reached 79%, nineteen points higher than a year earlier, and arrivals increased by more than half ». The season is also distinguished by the rise of French clientele. Across the Oriental region, arrivals of French tourists more than doubled in August, making France the leading foreign market. This progression accompanies the first year of collaboration with TUI France, the leading tour operator in France, which has opened two clubs in the resort and made Saïdia its third area of operation in Morocco. It also fits into the second season of FRAM, which is consolidating its presence on site. This international opening is also being prepared in other markets. In Germany, the dialogue initiated by Saïdia Development Company (SDS) at ITB Berlin in March continued in June. Seven German tour operators were then welcomed to the resort, alongside the Moroccan National Tourist Office (ONMT). In the Netherlands, a mission carried out on the sidelines of the KLM Open opened discussions with tour operators and investors. These steps are preparing the arrival of new clientele in the coming seasons. On site, holidaymakers found a destination whose offer is expanding. The two clubs opened this year have broadened the range of stays. The Saïdia Medina Mall has established itself as the heart of summer evenings, with a 15% increase in visitor numbers and the opening of the resort's first cinema. The quality of the setting has also been recognised by two awards. Saïdia Mediterrania has become the first project in Africa to be certified HQE Sustainable Development in the «Assessment and Capitalisation» phase. Its beach and Marina retain the Blue Flag, for the fourteenth and tenth consecutive years. A dynamic that does not stop with the summer, as stays in Saïdia are already being offered this autumn. Receive the latest news from Aujourd'hui Le Maroc directly on WhatsApp