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Known as the Red City, Marrakech is a vibrant Moroccan destination nestled at the foot of the Atlas Mountains. Founded in 1062,...

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News 17 Jun 2025 2 min read

Intrepid Travel acquires a Riad in the heart of the Marrakech Medina

Intrepid Travel, a B Corp certified adventure tour operator, strengthens its commitment to sustainable and locally-rooted tourism with the acquisition of a 17-suite Riad, ideally located between the El Badii Palace and Jemaa el-Fna square, in the heart of the Marrakech Medina.
Intrepid Travel acquires a Riad in the heart of the Marrakech Medina
Intrepid Travel, a B Corp certified adventure tour operator, strengthens its commitment to sustainable and locally-rooted tourism with the acquisition of a 17-suite Riad, ideally located between the El Badii Palace and Jemaa el-Fna square, in the heart of the Marrakech Medina.
This ambitious project marks a new strategic step for the group in Morocco.
An inauguration event with strong symbolic significance
The acquisition was celebrated during an official event in the presence of James Thornton, CEO of Intrepid Travel, as well as the entire constituent board of the group, who came specially from Melbourne and London for the occasion. Their trip underscores Morocco's growing role in Intrepid's global strategy.
The ceremony was also marked by speeches from Zina Bencheikh, Managing Director for Europe, Middle East, and Africa, and Hala Benkhaldoun, General Manager of Intrepid Travel Morocc…

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