Destination Créative Marrakech: after Rabat and Riyadh, creative Morocco was in the spotlight from May 26 to 29, 2025, in Marrakech - FAMILLE ACTUELLE

From May 26 to 29, Initiative AUDACE organised Destination Créative Marrakech at the BAB Hotel, which hosted this unprecedented event celebrating the diversity and richness of contemporary Moroccan creation. This event, structured around an exclusive showroom, brought together a sharp selection of Moroccan brands in a setting conducive to exchange and discovery.
Organised with the support of the French Institute of Morocco, an actor committed to the promotion of cultural and creative industries, this event contributed to positioning Marrakech as a strategic crossroads for creation, between local know-how and international influence.
A programme designed for fashion and design professionals
In the arty setting of the Bab Hotel, the showroom welcomed buyers, journalists, curators, and institutional actors from all four corners of the world. On the afternoon of Tuesday, May 27, after meeti…