Three nights, twelve regions, a kingdom in projection: triumphant closing of the digital exhibition at M Avenue Marrakech - FAMILLE ACTUELLE

For three magical nights, from 16 to 18 May 2025, the prestigious M Avenue in Marrakech vibrated to the rhythm of an unprecedented sensory experience, hosting the Digital Exhibition with resounding success. This major event, a true ode to Moroccan heritage, offered thousands of visitors a spectacular and unique immersion, brilliantly combining age-old tradition with technological modernity.
Each evening, from 8 pm to 1 am, a digital journey into the heart of Morocco, between traditions and modernity, celebrated the unfathomable richness of the country's tangible and intangible cultural heritage. The ambitious objectives – to highlight the plural identity of Moroccan cities, to establish an innovative tourist attraction for the Ochre City, and to offer an engaging and unforgettable experience – were magnificently achieved.
Upon arrival, visitors were welcomed by imposing luminous entranc…