Organised by the magazine "Femmes du Maroc", this iconic event, held this year under the theme "Sahara, heritage in couture", transformed the Ochre City into the capital of Moroccan haute couture, through a poetic immersion into the world of the South, from dunes to traditional jewellery, passing through fabrics inspired by oases.
The closing show offered a mesmerising spectacle, where unique pieces combining modernity and Sahrawi traditions followed one another on the podium, testifying to the invaluable know-how of Moroccan artisans and the creativity of designers who drew their inspiration from the heritage of the Moroccan Sahara.
Speaking on this occasion, the Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim-Zahra Ammor, stressed that "Morocco is today a global reference for the caftan, a living heritage that contributes to the cultural influence of the Kingdom internationally".
She took this opportunity to congratulate the Moroccan artisans who work tirelessly to create pieces of rare beauty, perpetuating centuries-old traditions while reinventing them.
For her part, Ichrak Moubsit, director of the magazine "Femmes du Maroc", noted that this anniversary edition was "marked by a strong desire to promote the crafts of the Moroccan South and to highlight treasures often unknown to the general public".
In a statement to MAP, she praised "the diversity of the creations presented and the commitment of the designers to transmit a precious heritage, through a constant dialogue between tradition and innovation".
This 25th edition was distinguished by a rich programme including exhibitions of traditional Sahrawi jewellery and clothing, masterclasses, meetings between fashion professionals and a spotlight on the artistic crafts carried by the women and men of the Moroccan Sahara.
Launched in 1996, "Caftan Week" has established itself today as an international showcase for the Moroccan caftan, a celebration of elegance, identity and artisanal genius, in the service of a heritage in perpetual reinvention.
The closing show offered a mesmerising spectacle, where unique pieces combining modernity and Sahrawi traditions followed one another on the podium, testifying to the invaluable know-how of Moroccan artisans and the creativity of designers who drew their inspiration from the heritage of the Moroccan Sahara.
Speaking on this occasion, the Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim-Zahra Ammor, stressed that "Morocco is today a global reference for the caftan, a living heritage that contributes to the cultural influence of the Kingdom internationally".
She took this opportunity to congratulate the Moroccan artisans who work tirelessly to create pieces of rare beauty, perpetuating centuries-old traditions while reinventing them.
For her part, Ichrak Moubsit, director of the magazine "Femmes du Maroc", noted that this anniversary edition was "marked by a strong desire to promote the crafts of the Moroccan South and to highlight treasures often unknown to the general public".
In a statement to MAP, she praised "the diversity of the creations presented and the commitment of the designers to transmit a precious heritage, through a constant dialogue between tradition and innovation".
This 25th edition was distinguished by a rich programme including exhibitions of traditional Sahrawi jewellery and clothing, masterclasses, meetings between fashion professionals and a spotlight on the artistic crafts carried by the women and men of the Moroccan Sahara.
Launched in 1996, "Caftan Week" has established itself today as an international showcase for the Moroccan caftan, a celebration of elegance, identity and artisanal genius, in the service of a heritage in perpetual reinvention.
