4 and 5-star hotels boost overnight stays to more than five million

Driven by 1.18 million arrivals and more than 5.1 million overnight stays at the end of September 2026, tourism activity in Agadir is consolidating its positive momentum. This vitality is based on the high profitability of 4 and 5-star hotels, driven by the British, national, French, and Polish markets.
The recent tourism situation analysis drawn up by the Regional Tourism Council (CRT) of Souss-Massa at the end of the first nine months of 2026 confirms the growth trajectory of tourism activity and its impact on the local economy, three months before the close of the 2026 financial year. Between January and September, the Agadir-Taghazout destination welcomed a total of 1.19 million tourists in its classified accommodation establishments, compared to 1.13 million over the same period in 2025, a net increase of +4.52%.
This increase in flows resulted in an increase in the volume of total…