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Agadir is a vibrant coastal city in southwestern Morocco, renowned as the country's premier seaside resort. Rebuilt after the...

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News 19 Oct 2026 5 min read

alert on the saturation of bed capacity

With an occupancy rate of 86% and an average revenue per available room up by 14% at the end of August 2026, Agadir is at the head of national tourist destinations.
alert on the saturation of bed capacity
With an occupancy rate of 86% and an average revenue per available room up by 14% at the end of August 2026, Agadir is at the head of national tourist destinations. This is what emerges from the hotel performance barometer of the French firm In Extenso. The sustainability of the growth trajectory now requires an increase in bed capacity in the face of the risk of saturation and the problem of closed hotels.
Unsurprisingly, the Agadir destination, which favours the "All inclusive" formula, is consolidating its growth trajectory. An observation that is reflected in the hotel performance barometer at the end of August, recently published by the French firm In Extenso, specialising in tourism, culture, and hotel consulting. According to data accumulated between January and August, Agadir stands out as the only destination to combine an occupancy rate of 86% (+6%), while maintaining an incre…

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