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Agadir is a vibrant coastal city in southwestern Morocco, renowned as the country's premier seaside resort. Rebuilt after the...

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News 10 Jun 2025 4 min read

Rehabilitation of the Salam Cinema: Agadir restores life to a site of collective anchoring

In Agadir, the Salam Cinema, a jewel that survived the 1960 earthquake, is about to start a new life. Thanks to a graceful transfer from Aziz Aboualmajd, a businessman from the region, the building will be rehabilitated.
Rehabilitation of the Salam Cinema: Agadir restores life to a site of collective anchoring
In Agadir, the Salam Cinema, a jewel that survived the 1960 earthquake, is about to start a new life. Thanks to a graceful transfer from Aziz Aboualmajd, a businessman from the region, the building will be rehabilitated.
Having survived the earthquake of February 29, 1960, in Agadir, the Salam Cinema, which has become a landmark of local collective memory over the decades, will finally be rehabilitated. The local development company "Grand Agadir for mobility and urban travel" (GAMDU) plans to award, this week, the first lot of work concerning urban development, landscaping, and the restoration of the exterior facade of this iconic building with its "saddle" silhouette.
With an estimated cost of 5.81 million dirhams, the project benefited from a generous donation from businessman Abdelaziz Aboulmajd to the urban commune of Agadir. The project will restore all the splendour of this place…

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