On this occasion, Mr. Akhannouch, who was accompanied by the Secretary of State in charge of Handicrafts and the Social and Solidarity Economy, Lahcen Essaadi, the Wali of the Souss-Massa region, Governor of the Agadir Ida-Outanane prefecture, Said Amzazi, the President of the Souss-Massa Regional Council, Karim Achengli, and the President of the Souss-Massa Regional Chamber of Handicrafts, Abdelhak Arkhaoui, toured the various stands of this Fair, which aims to promote local products and highlight the skill and craftsmanship of local artisans.
This Fair, which falls within the framework of the partnership agreement concluded between the Wilaya of the Souss-Massa region, the Souss-Massa region, the Chamber of Handicrafts, and the Regional Directorate of Handicrafts and the Social and Solidarity Economy in Agadir, aims to highlight the richness and diversity of handicraft products and help artisans promote their traditional creations and contribute to stimulating economic life.
In a statement to the press following this visit, Mr. Essaadi confirmed that this Fair, which coincides with the celebration of the new Amazigh New Year, is part of a group of events held at the level of the Souss-Massa region to promote national handicrafts and highlight the creations of artisans.
This event is distinguished by the display of various handicraft products, in addition to local products exhibited as part of the efforts made to support the social and solidarity economy axis.
This Fair also aims to strengthen the role of human capital at the local level and give local products their authentic traditional character, by expanding their marketing base and thereby giving a boost to the local economy.
On the other hand, Mr. Akhannouch and his accompanying delegation attended the (Tanggift) show, which embodies the traditions of the authentic Amazigh wedding, accompanied by traditional artistic troupes representing the cultural diversity of the Souss-Massa region.
