True to its ambition of expanding its network in the regions and in line with the LabelVie Group’s “Vision 2028” strategic plan, Atacadão today inaugurates its 19th store in Khémisset, thus closing a 2024 year rich in openings.
Located on a 10,975 m² plot, the Khémisset store includes a built-up area of 5,274 m², with a sales area of 2,800 m² and an outdoor car park with 94 spaces. This project, completed in just 9 months, required an investment of 60 million dirhams and enabled the creation of 120 direct jobs and 80 indirect jobs.
The inauguration ceremony was presided over by the Governor of the Khémisset Province, in the presence of Hicham Yacobi, Deputy General Manager of Atacadão, Naoual Benamar, General Manager of the LabelVie Group, as well as several guests and local personalities, testifying to Atacadão’s commitment to regional economic development.
A 2024 year marked by an ambitious deployment
With the inaugurations in Taroudant, Taourirt, Béni-Mellal, Kelaât Sraghna, Nador and today Khémisset, Atacadão has achieved a total investment of more than 525 million dirhams in 2024. These projects have generated more than 720 direct jobs and 510 indirect jobs, thus strengthening its role as a key player in local economic development, the protection of purchasing power in the regions and the creation of employment opportunities throughout Morocco.
An innovative concept: Cash & Carry
The success of Atacadão in Morocco is explained by the originality of its self-service model with its cash & carry concept, designed to meet the needs of professionals and individuals:
• Offer adapted to grocers, cafés, restaurants, hotels, and individuals.
• Wholesale and retail sales.
• Degressive prices according to quantities purchased.
• Attractive promotions on hundreds of products.
An optimal shopping experience
The Khémisset store thus allows customers to choose between shopping trolleys for their daily purchases or pallets for wholesale purchases. This commitment to offering the lowest prices, identical to those in large cities like Casablanca or Rabat-Salé, without passing on logistical surcharges, aims to strengthen local purchasing power and fight against inflation.
With this new opening, Atacadão confirms its ambition to expand its network in the regions, focusing on proximity and the protection of purchasing power in the regions. This strategy aims to bring quality products at competitive rates to its customers everywhere in Morocco.
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