Strategic plan to restore the lustre of Fès and Ouarzazate in the international tourism market - L'Opinion

As part of its new vision to enhance Moroccan tourist destinations and restore the status of its historic cities, the Moroccan National Tourism Office has launched two ambitious plans with symbolic and strategic significance, titled “Shining Fès” and “Rising Ouarzazate”. These plans aim to restore the lustre of the cities of Fès and Ouarzazate, through a comprehensive approach based on smart promotion, strengthening partnerships, and improving air connectivity, in close cooperation with local authorities and tourism professionals.
“Shining Fès” comes as a plan aimed at highlighting the historical, cultural, and spiritual depth of the city of Fès, and making it once again at the forefront of global destinations for those seeking authenticity and refinement. A series of qualitative initiatives have been adopted, including the production of high-quality media content, such as a documentary…