Alfa Romeo inaugurates its new store in the heart of Casablanca and celebrates 115 years of history - FAMILLE ACTUELLE

Alfa Romeo strengthens its presence in Morocco with the opening of its new showroom on the prestigious Boulevard Al Massira Al Khadra, in the heart of Casablanca, thus affirming the premium positioning of the brand.
Occupying an area of 65 m², this new showroom embodies the new brand identity of Alfa Romeo, through a sleek, contemporary, and emotional architecture.
Designed as a technological and minimalist setting, the space harmoniously combines materials with unique tactile effects, innovative textures, and plays of light orchestrated around the iconic, vibrant, and bold Alfa red. This red, a historical symbol of the brand, contrasts elegantly with a palette of mineral greys evoking performance, Italian sophistication, and raw power.
Every detail of the showroom has been designed to awaken the senses and offer a strong emotional experience, making this sales space an invitation to di…