Oulad Teïma, frequently referred to by its historical name Houara, is a significant urban center situated in the Souss-Massa region of Morocco. Positioned strategically within the expansive Souss plain, the town serves as a vital link between the coastal city of Agadir and the historic inland city of Taroudant. With a population of 100,284 inhabitants as of 2024, Oulad Teïma has evolved into a bustling hub that reflects the dynamic growth of the Taroudant province.
The town is defined by its location in the heart of the Souss valley, a region renowned for its agricultural productivity. Oulad Teïma sits at an average altitude of 130 meters above sea level. Its geographical coordinates are approximately 30° 23' North latitude and 9° 13' West longitude. The surrounding landscape is characterized by flat, fertile plains that benefit from the proximity of the Souss River, creating a stark contrast between the cultivated green fields and the arid backdrop of the nearby mountain ranges.
Oulad Teïma is highly accessible due to its position along the National Road No. 10, which acts as a primary artery connecting the interior of the country to the Atlantic coast. This road is essential for the local economy, facilitating the transport of agricultural goods and supporting the movement of travelers between major regional destinations. Visitors navigating the region will find the town to be a convenient stopover when traveling between the urban amenities of Agadir and the cultural heritage sites of Taroudant.
The identity of Oulad Teïma is deeply rooted in its agricultural heritage. The town is widely recognized for its role in the regional economy, particularly in the cultivation and distribution of citrus fruits and other produce that thrive in the Souss climate. The local market life is a reflection of this agricultural focus, where the rhythm of the town is dictated by the seasonal cycles of the surrounding farms. As a growing urban center, Oulad Teïma continues to develop its infrastructure to support its expanding population, maintaining its status as a cornerstone of the Souss-Massa region's economic landscape.
